Fundamental of strategic Management / Raghavan Parthasarthy.

Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 239-249 ) και ευρετήριο and glossary

pt. 1. The stratetegic Management Context -- ch. 1. Overview of strategic Management -- ch. 2. Mission, Stakeholders, Govenance, and Social Responsibility -- pt. 2. Situation Analysis -- ch. 3. The external environments : assessing competitive opportunities and threas --- ch. 4. The internal environment : assessing a firm"s competence and competitive advantages -- pt. 3. Strategic choice -- ch. 5. Business - Level strategy: building competitive advantage in a single business -- ch. 6. Corporate - Level strategy: Gaining advantage by managing a portfolio of businesses -- ch. 7. International strategy : Gaining advantage thyough global expansion -- ch. 8. Functional - Level strategy: building fynctional capabilities for strategic rerformance -- pt. 4. Strategy Implementation -- ch. 9. Implementing stategy: organizing tasks and allocating resources -- pt. 5. Evaluating performance --ch. 10. Evaluation and control : designing and implementing strategic control systems -- notes -- clossary -- name/author index -- subject index.