Relationship marketing for competitive advantage : (Αριθ. εγγραφής 8307)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01077cam a22002657i 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-AiPI-155961 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210324181057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080122r1998 -uk f eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750640170 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-PaULI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| Modifying agency | GR-AiPI |
| Description conventions | AACR2 |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Edition number | 21 |
| 245 10 - TITLE STATEMENT | |
| Title | Relationship marketing for competitive advantage : |
| Remainder of title | winning and keeping customers / |
| Statement of responsibility, etc. | Adrian Payne ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Butterworth-Heinemann, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 304 σ. ; |
| Dimensions | 25 εκ. |
| 490 0# - SERIES STATEMENT | |
| Series statement | The marketing series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Πελατειακές σχέσεις |
| 9 (RLIN) | 92913 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Εξυπηρέτηση πελατών |
| 9 (RLIN) | 23218 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ |
| 9 (RLIN) | 9764 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Διαχείριση πελατειακών σχέσεων |
| 9 (RLIN) | 157934 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 17723 |
| Personal name | Payne, Adrian |
| Relator term | συγγραφέας |
| 830 #4 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| 9 (RLIN) | 158314 |
| Uniform title | The marketing series |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | ΜΙΧΟΣΤΑΥΡΟΥ |
| First Date, FD (RLIN) | 2016-11 |
| Lost status | Home library | Current library | Shelving location | Inventory number | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Αγρίνιο | ΒΚΠ - Αγρίνιο | Βασική Συλλογή | 6164 | 658.812 PAY | 026000323104 | Book [21] | ||
| ΒΚΠ - Αγρίνιο | ΒΚΠ - Αγρίνιο | Βασική Συλλογή | 5841 | 658.812 PAY | 026000302238 | Book [21] |
