Στοιχεία MARC
000 -LEADER |
fixed length control field |
01126nom a2200337 u 4500 |
001 - CONTROL NUMBER |
control field |
10091978 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
upatras |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210125162545.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110802s2010 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783540883494 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GR-PaULI |
Transcribing agency |
GR-PaULI |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fog, Klaus |
9 (RLIN) |
66586 |
245 10 - TITLE STATEMENT |
Title |
Storytelling |
Medium |
[electronic resource] |
Remainder of title |
Branding in Practice |
Statement of responsibility, etc. |
by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette |
250 ## - EDITION STATEMENT |
Edition statement |
Second Edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Berlin, Heidelberg |
Name of publisher, distributor, etc. |
Springer-Verlag Berlin Heidelberg |
Date of publication, distribution, etc. |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Other physical details |
v.: digital |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Economics |
9 (RLIN) |
10632 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial management |
9 (RLIN) |
19409 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
11437 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Economics/Management Science |
9 (RLIN) |
64241 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Διοίκηση επιχειρήσεων |
9 (RLIN) |
54 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
11437 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Budtz, Christian |
9 (RLIN) |
66587 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Munch, Philip |
9 (RLIN) |
97028 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Blanchette, Stephen |
9 (RLIN) |
97029 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
9 (RLIN) |
68735 |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://dx.doi.org/10.1007/978-3-540-88349-4">http://dx.doi.org/10.1007/978-3-540-88349-4</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |