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Fog, Klaus

Storytelling Branding in Practice [electronic resource] by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette - Second Edition - Berlin, Heidelberg Springer-Verlag Berlin Heidelberg 2010 - v.: digital

ISBN: 9783540883494

Subjects--Topical Terms:
Economics
Industrial management
Marketing
Economics/Management Science
Διοίκηση επιχειρήσεων
Marketing