Marketing management : (Αριθ. εγγραφής 164856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-Patra1720 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991022s1991 xxu g 000 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0135524806 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | analysis, planning, implementation, and control / |
| Statement of responsibility, etc. | Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Englewood Cliffs : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 756σ. : |
| Other physical details | πίν. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ANALYSIS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONTROL |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | IMPLEMENTATION |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PLANNING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 9241007040 | Book [21] | |||
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 9241006215 | Book [Not For Loan] | |||
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 9241007039 | Book [Not For Loan] |
