Κανονική προβολή Προβολή MARC Προβολή ISBD

Kotler, Philip

Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs : Prentice-Hall, c1991 - 756σ. : πίν.

ISBN: 0135524806

Subjects--Topical Terms:
ANALYSIS
CONTROL
IMPLEMENTATION
Marketing--Management
PLANNING

Dewey Class. No.: 658.8