The reality of global brands (Αριθ. εγγραφής 111560)
[ απλή προβολή ]
000 -LEADER | |
---|---|
fixed length control field | 01102nam a2200289 u 4500 |
001 - CONTROL NUMBER | |
control field | 10020598 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | upatras |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20210117205445.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 990226s1996 uk eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0077090020 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | GR-PaULI |
Transcribing agency | GR-PaULI |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Hankinson, Graham |
9 (RLIN) | 144778 |
245 10 - TITLE STATEMENT | |
Title | The reality of global brands |
Remainder of title | cases and strategies for the successful management of international brands |
Statement of responsibility, etc. | Graham Hankinson and Philippa Cowking |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | The McGraw - Hill Companies |
Date of publication, distribution, etc. | 1996 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 258 p. |
Other physical details | tab., phot. |
Dimensions | 23 cm. |
490 0# - SERIES STATEMENT | |
Series statement | McGraw-Hill marketing for professionals series |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes index |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Διοίκηση και οργάνωση |
9 (RLIN) | 53 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Παραγωγή |
General subdivision | Διοίκηση και οργάνωση |
9 (RLIN) | 660 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cowking, Philippa |
9 (RLIN) | 144779 |
760 0# - MAIN SERIES ENTRY | |
Main entry heading | McGraw-Hill marketing for professionals series |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book [21] |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Cataloger's initials, CIN (RLIN) | ΗΛΙΟΠΟΥΛΟΥ |
First Date, FD (RLIN) | 1999-02 |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme | Source of acquisition | Coded location qualifier | Cost, normal purchase price |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ΒΚΠ - Κουκούλι (Πα.Πελ.) | ΒΚΠ - Κουκούλι (Πα.Πελ.) | Βασική Συλλογή | 17/01/2021 | 658.834 3 HAN | 99243000008006 | 17/01/2021 | 1 | 17/01/2021 | Book [21] | Dewey Decimal Classification | 24 | 0.00 | |||||||||
ΒΚΠ - Πατρα | ΒΚΠ - Πατρα | Βασική Συλλογή | 24/04/2016 | 041060 | 3 | 2 | 658.8 HAN | 025000003161 | 04/11/2022 | 23/09/2022 | 1 | 24/04/2016 | Book [21] |