The reality of global brands
Hankinson, Graham
The reality of global brands cases and strategies for the successful management of international brands Graham Hankinson and Philippa Cowking - London The McGraw - Hill Companies 1996 - xvi, 258 p. tab., phot. 23 cm. - McGraw-Hill marketing for professionals series .
Includes index
0077090020
Διοίκηση και οργάνωση
Παραγωγή--Διοίκηση και οργάνωση
658.8
The reality of global brands cases and strategies for the successful management of international brands Graham Hankinson and Philippa Cowking - London The McGraw - Hill Companies 1996 - xvi, 258 p. tab., phot. 23 cm. - McGraw-Hill marketing for professionals series .
Includes index
0077090020
Διοίκηση και οργάνωση
Παραγωγή--Διοίκηση και οργάνωση
658.8
