| 000 | 00893nom a2200265 u 4500 | ||
|---|---|---|---|
| 001 | 10091633 | ||
| 003 | upatras | ||
| 005 | 20210117202858.0 | ||
| 008 | 110802s2010 eng | ||
| 020 | _a9783834988577 | ||
| 040 |
_aGR-PaULI _cGR-PaULI |
||
| 041 | 0 | _aeng | |
| 100 | 1 |
_aArnhold, Ulrike _996382 |
|
| 245 | 1 | 0 |
_aUser Generated Branding _h[electronic resource] _bIntegrating User Generated Content into Brand Management _cby Ulrike Arnhold |
| 260 |
_aWiesbaden _bGabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden _c2010 |
||
| 300 | _bv.: digital | ||
| 650 | 4 |
_aEconomics _910632 |
|
| 650 | 4 |
_aMarketing _911437 |
|
| 650 | 4 |
_aEconomics/Management Science _964241 |
|
| 650 | 4 |
_aMarketing _911437 |
|
| 710 | 2 |
_aSpringerLink (Online service) _968735 |
|
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8349-8857-7 |
| 942 | _2ddc | ||
| 999 |
_c67333 _d67333 |
||