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_aKaplan, Robert S. _4aut _918995 |
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_aThe balanced scorecard _btranslating strategy into action _cRobert S. Kaplan, David P. Norton |
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_aBoston, Mass. _bHarvard Business School Press _c1996 |
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_axi, 322 p. _bill. _c24 cm. |
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_aΕπικοινωνία στο μάρκετινγκ _984687 |
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_aNorton, David P. _d1941- _4aut _990301 |
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_cΜΠΟΥΡΑΣ _d2010-10 |
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