| 000 | 01000nam a2200277 u 4500 | ||
|---|---|---|---|
| 001 | 10083838 | ||
| 003 | upatras | ||
| 005 | 20210126094243.0 | ||
| 008 | 100303s2004 us eng | ||
| 020 | _a0131230301 | ||
| 040 |
_aGR-PaULI _cGR-PaULI |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aKerin, Roger A. _984560 |
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| 245 | 1 | 0 |
_aStrategic marketing problems _bcases and comments _cRoger A. Kerin and Robert A. Peterson |
| 250 | _a10th ed. | ||
| 260 |
_aUpper Saddle River, NJ _bPearson _c2004 |
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| 300 |
_aviii, 696 p. _bfig. _c29 cm |
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| 505 | 1 | _aIncludes bibliographical references and indexes | |
| 650 | 4 |
_aΜάρκετινγκ _xΑποφάσεις, Λήψη των _91868 |
|
| 650 | 4 |
_aΜάρκετινγκ _xΔιοίκηση και οργάνωση _949113 |
|
| 700 | 1 |
_aPeterson, Robert A. _985588 |
|
| 942 |
_2ddc _cBK15 |
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| 998 |
_cΜΠΟΥΡΑΣ _d2010-01 |
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| 999 |
_c59609 _d59609 |
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