| 000 | 00816nam a2200253 u 4500 | ||
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| 001 | 10083293 | ||
| 003 | upatras | ||
| 005 | 20210117202412.0 | ||
| 008 | 100127s2001 us eng | ||
| 020 | _a0471415723 | ||
| 040 |
_aGR-PaULI _cGR-PaULI |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aAaker, David A. _984937 |
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| 245 | 1 | 0 |
_aStrategic market management _cDavid A. Aaker |
| 250 | _a6th edition | ||
| 260 |
_aHoboken, NJ _bJohn Wiley & Sons _cc2001 |
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| 300 |
_axiv, 338 p. _bfig. _c23 cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 4 |
_aΜάρκετινγκ _xΔιοίκηση και οργάνωση _949113 |
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| 942 |
_2ddc _cBK15 |
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| 998 |
_cΜΠΟΥΡΑΣ _d2010-01 |
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| 999 |
_c59067 _d59067 |
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