000 | 02107nam a2200265 a 4500 | ||
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003 | GR-PaULI | ||
008 | 180515t2007 nyu b 001 0 eng d | ||
020 |
_a0618427597 _q(cloth) |
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020 |
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040 |
_aGrPaTEI _bgre _cGR-PaULI |
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050 | 4 | _a | |
082 | 0 | 4 |
_a658. 4012 _223 |
100 | 1 | _aParthasarthy, Raghavan. | |
245 | 0 | 0 |
_aFundamental of strategic Management / _cRaghavan Parthasarthy. |
260 |
_aBoston ; _aNew York : _bHoughton Mifflin Company, _c2007 |
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300 |
_a xix, 278 σ. : _bplates ; _c24 εκ. |
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504 | _aΠεριλαμβάνει βιβλιογραφικές παραπομπές (σ. 239-249 ) και ευρετήριο and glossary | ||
505 | 0 | _apt. 1. The stratetegic Management Context -- ch. 1. Overview of strategic Management -- ch. 2. Mission, Stakeholders, Govenance, and Social Responsibility -- pt. 2. Situation Analysis -- ch. 3. The external environments : assessing competitive opportunities and threas --- ch. 4. The internal environment : assessing a firm"s competence and competitive advantages -- pt. 3. Strategic choice -- ch. 5. Business - Level strategy: building competitive advantage in a single business -- ch. 6. Corporate - Level strategy: Gaining advantage by managing a portfolio of businesses -- ch. 7. International strategy : Gaining advantage thyough global expansion -- ch. 8. Functional - Level strategy: building fynctional capabilities for strategic rerformance -- pt. 4. Strategy Implementation -- ch. 9. Implementing stategy: organizing tasks and allocating resources -- pt. 5. Evaluating performance --ch. 10. Evaluation and control : designing and implementing strategic control systems -- notes -- clossary -- name/author index -- subject index. | |
650 | 0 |
_aStrategic planning _xCase studies. |
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650 | 4 |
_aΒusiness planning _xCase studies. |
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650 | 4 |
_aΣτρατηγικός σχεδιασμός _xMελέτες περίπτωσης |
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650 | 7 |
_aEπιχειρηματικός σχεδιασμός _xΜελέτες περίπτωσης |
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942 | _2ddc | ||
971 |
_a.b27429064 _b15-04-20 _c15-05-18 |
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999 |
_c181076 _d181076 |