000 02107nam a2200265 a 4500
003 GR-PaULI
008 180515t2007 nyu b 001 0 eng d
020 _a0618427597
_q(cloth)
020 _a9780618427598
_q(cloth)
040 _aGrPaTEI
_bgre
_cGR-PaULI
050 4 _a
082 0 4 _a658. 4012
_223
100 1 _aParthasarthy, Raghavan.
245 0 0 _aFundamental of strategic Management /
_cRaghavan Parthasarthy.
260 _aBoston ;
_aNew York :
_bHoughton Mifflin Company,
_c2007
300 _a xix, 278 σ. :
_bplates ;
_c24 εκ.
504 _aΠεριλαμβάνει βιβλιογραφικές παραπομπές (σ. 239-249 ) και ευρετήριο and glossary
505 0 _apt. 1. The stratetegic Management Context -- ch. 1. Overview of strategic Management -- ch. 2. Mission, Stakeholders, Govenance, and Social Responsibility -- pt. 2. Situation Analysis -- ch. 3. The external environments : assessing competitive opportunities and threas --- ch. 4. The internal environment : assessing a firm"s competence and competitive advantages -- pt. 3. Strategic choice -- ch. 5. Business - Level strategy: building competitive advantage in a single business -- ch. 6. Corporate - Level strategy: Gaining advantage by managing a portfolio of businesses -- ch. 7. International strategy : Gaining advantage thyough global expansion -- ch. 8. Functional - Level strategy: building fynctional capabilities for strategic rerformance -- pt. 4. Strategy Implementation -- ch. 9. Implementing stategy: organizing tasks and allocating resources -- pt. 5. Evaluating performance --ch. 10. Evaluation and control : designing and implementing strategic control systems -- notes -- clossary -- name/author index -- subject index.
650 0 _aStrategic planning
_xCase studies.
650 4 _aΒusiness planning
_xCase studies.
650 4 _aΣτρατηγικός σχεδιασμός
_xMελέτες περίπτωσης
650 7 _aEπιχειρηματικός σχεδιασμός
_xΜελέτες περίπτωσης
942 _2ddc
971 _a.b27429064
_b15-04-20
_c15-05-18
999 _c181076
_d181076