| 000 | 00697nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | GR-MES15408 | ||
| 008 | 091211s gr 000 0 eng d | ||
| 020 | _a9780470059 | ||
| 040 |
_aGrPaTEI _bgre _cGR-PaULI |
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| 040 |
_aGrPaTEI _bgre _cGR-PaULI |
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| 082 | 0 |
_a658.810 1 _222 |
|
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker ; Damien McLounghlin. |
| 250 | _aEuropean ed. | ||
| 260 |
_aHoboken : _bWiley, _cc2007 |
||
| 300 |
_axii, 354 σ. ; _c24 εκ. |
||
| 500 | _aΠεριλαμβάνει ευρετήριο. | ||
| 650 | 0 |
_aMarketing _xmanagement |
|
| 700 | 1 | _aMcLoughlin, Damien | |
| 942 | _2ddc | ||
| 971 |
_a.b25814576 _b15-04-20 _c13-09-16 |
||
| 999 |
_c158177 _d158177 |
||