| 000 | 00877nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | GR-MES15281 | ||
| 008 | 060619s2006 gr b 001 b eng d | ||
| 020 | _a0470032723 | ||
| 020 | _a9780470032725 | ||
| 040 |
_aGrPaTEI _bgre _cGR-PaULI |
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| 044 | _ben | ||
| 082 | 0 |
_a658.8 _221 |
|
| 245 | 0 | 0 |
_aScenarios in marketing : _bFrom vision to decision / _cEdited by Gill Ringland and Laurie Young. |
| 260 |
_aChichester, England : _bWiley, _cc2006 |
||
| 300 |
_axv, 227 σ. : _bεικ. ; _c24 εκ. |
||
| 504 | _aΠεριλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. | ||
| 650 | 0 |
_aMarketing _xmanagement |
|
| 650 | 0 | _aStrategic planning | |
| 650 | 4 | _aΣτρατηγικός σχεδιασμός | |
| 700 | 1 | _aRingland, Gill | |
| 700 | 1 |
_aYoung, Laurie, _d1955- |
|
| 942 | _2ddc | ||
| 971 |
_a.b25813304 _b15-04-20 _c13-09-16 |
||
| 999 |
_c158097 _d158097 |
||