| 000 | 00876nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | GR-MES12449 | ||
| 008 | 070608s mau b 001 0 gre d | ||
| 020 |
_a1578518261 _q(alk.paper) |
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| 040 |
_aGrPaTEI _bgre _cGR-PaULI |
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| 040 |
_aGrPaTEI _bgre _cGR-PaULI |
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| 082 | 0 |
_a658.834 2 _221 |
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| 100 | 1 | _aZaltman, Gerald | |
| 245 | 1 | 0 |
_aHow customers think : _bEssential insights into the mind of the market / _cGerald Zaltman. |
| 260 |
_aBoston : _bHBS Press, _c2003 |
||
| 300 |
_axxii _a323σ. : _bεικ. ; _c25εκ. |
||
| 504 | _aΠεριλαμβάνει βιβλιογραφίες και ευρετήριο. | ||
| 650 | 0 | _aConsumer behavior | |
| 650 | 0 |
_aConsumers _xPsychology |
|
| 650 | 0 | _aMARKETING | |
| 650 | 4 | _aΚΑΤΑΝΑΛΩΤΕΣ | |
| 650 | 4 | _aΚαταναλωτική συμπεριφορά | |
| 942 | _2ddc | ||
| 971 |
_a.b25784961 _b15-04-20 _c13-09-16 |
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| 999 |
_c156560 _d156560 |
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