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_a658.8 _221 |
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| 100 | 0 | _aEllwood, Iain | |
| 245 | 1 | 4 |
_aThe essential brand book : _bover 100 techniques to increase brand value / _cEllwood, Iain. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bKogan Page, _cc 2002 |
||
| 300 |
_axi. , 321 σ. : _bεικ. ; _c24 εκ. |
||
| 504 | _aΠεριλαμβάνει βιβλιογραφίες και ευρετήριο. | ||
| 650 | 0 | _aBRAND NAME PRODUCTS | |
| 650 | 0 | _aPRODUCT MANAGEMENT | |
| 942 | _2ddc | ||
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_a.b25701502 _b01-10-20 _c12-09-16 |
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