| 000 | 01427nam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 00307770 | ||
| 003 | GR-PaULI | ||
| 008 | 051015s2006 njua b 001 0 eng | ||
| 020 | _a047175529X (pbk. : alk. paper) | ||
| 020 | _a9780471755296 | ||
| 040 |
_aGrPaTEI _bgre _cGR-PaULI |
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| 049 | _b01 | ||
| 082 | 0 | 0 |
_a658.8/02 _222 _qGR-AtTEI |
| 082 | 0 | 4 |
_a658.802 _222 _qGR-ThIHU |
| 100 | 1 |
_aCohen, William A. _d1937- |
|
| 245 | 1 | 4 |
_aThe marketing plan/ _cWilliam A. Cohen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bJ. Wiley & Sons, _cc2006 |
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| 300 |
_axviii, 350 σ. : _bεικ. ; _c28 εκ. |
||
| 504 | _aΠεριλαμβάνει βιβλιογραφικές παραπομπές (σ. 345-346) και ευρετήριο | ||
| 504 | _aΠεριλαμβάνει βιβλιογραφικές παραπομπές (σ. 345-346) και ευρετήριο. | ||
| 650 | 0 |
_aMarketing _xManagement |
|
| 850 | _9GR-ThIHU | ||
| 852 | _9GR-AtTEI | ||
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html _9GR-AtTEI |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html _9GR-AtTEI |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html _9GR-AtTEI |
| 942 | _2ddc | ||
| 971 |
_a.b2325225x _b15-04-20 _c15-09-15 |
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| 990 |
_a2005056170 _9GR-AtTEI |
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| 999 |
_c149896 _d149896 |
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