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020 _a9780585165356
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020 _a0805841032
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020 _a9780805841039
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020 _a9781410604668
020 _a1410604667
020 _a9780805830507
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020 _a0805830502
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020 _z0805830502
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029 1 _aDEBSZ
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035 _a(OCoLC)44957821
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050 4 _aHD59
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072 7 _aBUS
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082 0 4 _a659.2
_221
049 _aMAIN
245 0 0 _aPublic relations as relationship management :
_ba relational approach to the study and practice of public relations /
_cedited by John A. Ledingham, Stephen D. Bruning.
260 _aMahwah, N.J. :
_bL. Erlbaum,
_c2000.
300 _a1 online resource (xvii, 255 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aLEA's communication series
504 _aIncludes bibliographical references and indexes.
505 0 _aIntroduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch.
520 1 _a"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management of relationships between an organization and its key publics." "In addition to the contribution this collection makes to scholarship and coursework in public relations, the discussion conducted here is certain to influence and promote future research on and practice of relationship management."--Jacket.
588 0 _aPrint version record.
590 _aOCLC
_bWorldCat Holdings
590 _aeBooks on EBSCOhost
_bAll EBSCO eBooks
650 0 _aPublic relations
_xManagement.
650 0 _aCommunication in organizations.
650 0 _aCorporations
_xPublic relations.
650 6 _aRelations publiques
_xGestion.
650 6 _aCommunication dans les organisations.
650 6 _aEntreprises
_xRelations publiques.
650 7 _aBUSINESS & ECONOMICS
_xPublic Relations.
_2bisacsh
650 7 _aCommunication in organizations.
_2fast
_0(OCoLC)fst00870217
650 7 _aCorporations
_xPublic relations.
_2fast
_0(OCoLC)fst00879905
650 7 _aPublic relations
_xManagement.
_2fast
_0(OCoLC)fst01082907
655 4 _aElectronic books.
700 1 _aLedingham, John A.
700 1 _aBruning, Stephen D.
776 0 8 _iPrint version:
_tPublic relations as relationship management.
_dMahwah, N.J. : L. Erlbaum, 2000
_z0805830502
_w(DLC) 99013642
_w(OCoLC)40683517
830 0 _aLEA's communication series.
856 4 0 _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=19365
938 _aBaker & Taylor
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938 _aBaker and Taylor
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938 _aebrary
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938 _aEBSCOhost
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938 _aProQuest MyiLibrary Digital eBook Collection
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938 _aTaylor & Francis
_bTAFR
_n9781410604668
938 _aYBP Library Services
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938 _aYBP Library Services
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994 _a92
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999 _c138919
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