000 | 06201cam a2200805Ma 4500 | ||
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001 | ocm44957821 | ||
003 | OCoLC | ||
005 | 20190114101359.0 | ||
006 | m o d | ||
007 | cr cn||||||||| | ||
008 | 000807s2000 nju ob 001 0 eng d | ||
010 | _z 99013642 | ||
040 |
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020 |
_a0585165351 _q(electronic bk.) |
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020 |
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020 |
_a0805841032 _q(pbk.) |
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020 |
_a9780805841039 _q(pbk.) |
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020 | _a9781410604668 | ||
020 | _a1410604667 | ||
020 |
_a9780805830507 _q(alk. paper) |
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020 |
_a0805830502 _q(alk. paper) |
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020 |
_z0805830502 _q(alk. paper) |
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029 | 1 |
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029 | 1 |
_aNZ1 _b11632520 |
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035 |
_a(OCoLC)44957821 _z(OCoLC)171545904 _z(OCoLC)318208591 _z(OCoLC)503044806 _z(OCoLC)503059840 _z(OCoLC)532592455 _z(OCoLC)646798219 _z(OCoLC)649213634 _z(OCoLC)659983157 _z(OCoLC)728017980 _z(OCoLC)744501202 _z(OCoLC)860583375 _z(OCoLC)961617092 _z(OCoLC)962575804 _z(OCoLC)970723887 _z(OCoLC)984855661 _z(OCoLC)989916925 _z(OCoLC)1007405318 _z(OCoLC)1038552535 _z(OCoLC)1044104535 |
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050 | 4 |
_aHD59 _b.P785 2000eb |
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072 | 7 |
_aBUS _x052000 _2bisacsh |
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082 | 0 | 4 |
_a659.2 _221 |
049 | _aMAIN | ||
245 | 0 | 0 |
_aPublic relations as relationship management : _ba relational approach to the study and practice of public relations / _cedited by John A. Ledingham, Stephen D. Bruning. |
260 |
_aMahwah, N.J. : _bL. Erlbaum, _c2000. |
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300 | _a1 online resource (xvii, 255 pages). | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 | _aLEA's communication series | |
504 | _aIncludes bibliographical references and indexes. | ||
505 | 0 | _aIntroduction : Background and current trends in the study of relationship management / John A. Ledingham and Stephen D. Bruning -- Concept and theory of organization-public relationships / Glen M. Broom, Shawna Casey, and James Ritchey -- From organizational effectiveness to relationship indicators : antecedents of relationships, public relations strategies, and relationship outcomes / James E. Grunig and Yi-Hui Huang -- A longitudinal study of organization-public relationship dimensions : defining the role of communication in the practice of relationship management / John A. Ledingham and Stephen D. Bruning -- Crisis management : advantages of a relational perpsective / W. Timothy Coombs -- Issues management : a relational approach / Janet A. Bridges and Richard Alan Nelson -- Relationship management : a new professional model / Susan Lucarelli-Dimmick with Traci E. Bell, Samuel G. Burgiss, and Caroline Ragsdale -- Building employee and community relationships through volunteerism : a case study / Laurie J. Wilson -- Public relations : toward a global professionalism / Dean Kruckeberg -- Organization and key public relationships : testing the influence of the relationship dimensions in a business to business context / Stephen D. Bruning and John A. Ledingham -- An interpersonal primer with implications for public relations / T. Dean Thomlison -- From personal influence to interpersonal influence : a model for relationship management / Elizabeth L. Toth -- "Relationship" and the evolution of network news / Steven A. Esposito and Stephen C. Koch. | |
520 | 1 | _a"The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is meant by public relations - its definition, its function and value, and the benefits it generates. Addressing the topic of relationship management, this unique volume includes theoretical and applied chapters that explore the notion of public relations as the management of relationships between an organization and its key publics." "In addition to the contribution this collection makes to scholarship and coursework in public relations, the discussion conducted here is certain to influence and promote future research on and practice of relationship management."--Jacket. | |
588 | 0 | _aPrint version record. | |
590 |
_aOCLC _bWorldCat Holdings |
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590 |
_aeBooks on EBSCOhost _bAll EBSCO eBooks |
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650 | 0 |
_aPublic relations _xManagement. |
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650 | 0 | _aCommunication in organizations. | |
650 | 0 |
_aCorporations _xPublic relations. |
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650 | 6 |
_aRelations publiques _xGestion. |
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650 | 6 | _aCommunication dans les organisations. | |
650 | 6 |
_aEntreprises _xRelations publiques. |
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650 | 7 |
_aBUSINESS & ECONOMICS _xPublic Relations. _2bisacsh |
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650 | 7 |
_aCommunication in organizations. _2fast _0(OCoLC)fst00870217 |
|
650 | 7 |
_aCorporations _xPublic relations. _2fast _0(OCoLC)fst00879905 |
|
650 | 7 |
_aPublic relations _xManagement. _2fast _0(OCoLC)fst01082907 |
|
655 | 4 | _aElectronic books. | |
700 | 1 | _aLedingham, John A. | |
700 | 1 | _aBruning, Stephen D. | |
776 | 0 | 8 |
_iPrint version: _tPublic relations as relationship management. _dMahwah, N.J. : L. Erlbaum, 2000 _z0805830502 _w(DLC) 99013642 _w(OCoLC)40683517 |
830 | 0 | _aLEA's communication series. | |
856 | 4 | 0 | _uhttp://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=19365 |
938 |
_aBaker & Taylor _bBKTY _c42.95 _d42.95 _i0805841032 _n0003721036 _sactive |
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938 |
_aBaker and Taylor _bBTCP _nBK0008770637 |
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938 |
_aebrary _bEBRY _nebr10277449 |
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938 |
_aEBSCOhost _bEBSC _n19365 |
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938 |
_aProQuest MyiLibrary Digital eBook Collection _bIDEB _ncis31463363 |
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938 |
_aTaylor & Francis _bTAFR _n9781410604668 |
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938 |
_aYBP Library Services _bYANK _n2310706 |
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938 |
_aYBP Library Services _bYANK _n3007813 |
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999 |
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