| 000 | 01102nam a2200289 u 4500 | ||
|---|---|---|---|
| 001 | 10020598 | ||
| 003 | upatras | ||
| 005 | 20210117205445.0 | ||
| 008 | 990226s1996 uk eng | ||
| 020 | _a0077090020 | ||
| 040 |
_aGR-PaULI _cGR-PaULI |
||
| 041 | 0 | _aeng | |
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aHankinson, Graham _9144778 |
|
| 245 | 1 | 0 |
_aThe reality of global brands _bcases and strategies for the successful management of international brands _cGraham Hankinson and Philippa Cowking |
| 260 |
_aLondon _bThe McGraw - Hill Companies _c1996 |
||
| 300 |
_axvi, 258 p. _btab., phot. _c23 cm. |
||
| 490 | 0 | _aMcGraw-Hill marketing for professionals series | |
| 504 | _aIncludes index | ||
| 650 | 4 |
_aΔιοίκηση και οργάνωση _953 |
|
| 650 | 4 |
_aΠαραγωγή _xΔιοίκηση και οργάνωση _9660 |
|
| 700 | 1 |
_aCowking, Philippa _9144779 |
|
| 760 | 0 | _aMcGraw-Hill marketing for professionals series | |
| 942 |
_2ddc _cBK15 |
||
| 998 |
_cΗΛΙΟΠΟΥΛΟΥ _d1999-02 |
||
| 999 |
_c111560 _d111560 |
||