TY  - BOOK
AU  - Fraser-Robinson,John
ED  - Kogan Page
TI  - Total quality marketing: what has to come next in sales, marketing and advertising
SN  - 0749403896
PY  - 1991///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Marketing
KW  - TOTAL QUALITY
KW  - Διαφήμιση
KW  - Μαρκετινγκ
KW  - ΟΛΙΚΗ ΠΟΙΟΤΗΤΑ
KW  - Πωλήσεις
N1  - Bibliography: p.[249]
ER  -