Web metrics : proven methods for measuring Web site success / Jim Sterne.
Τύπος υλικού:
ΚείμενοΛεπτομέρειες δημοσίευσης: New York : Wiley, �2002.Περιγραφή: 1 online resource (xvii, 430 pages) : illustrationsΤύπος περιεχομένου: - text
- computer
- online resource
- 0471450502
- 9780471450504
- 1280365587
- 9781280365584
- Web sites -- Evaluation
- Software measurement
- Telecommunication -- Traffic -- Measurement
- Electronic commerce -- Forecasting
- Internet marketing
- COMPUTERS -- Online Services
- COMPUTERS -- System Administration -- Storage & Retrieval
- Electronic commerce -- Forecasting
- Internet marketing
- Software measurement
- Web sites -- Evaluation
- 025.04 21
- TK5105.888 .S743 2002eb
Includes index.
Print version record.
Web Metrics: Proven Methods for Measuring Web Site Success Contents Acknowledgments About the Author Chapter 1: The Web Is Great: Get Over It, Get On with It Chapter 2: Measuring Measurement.
Chapter 3: Raising the Flag, Convincing the Boss Chapter 4: Web Measurement Standards Chapter 5: Sawing Logs Chapter 6: How Good Are You at Making Noise? Chapter 7: How Good Are You at Buying Noise?
Chapter 8: Measuring Web Site Performance: The Need for Speed Chapter 9: Calculating the Caliber of Content Chapter 10: Well-Marked Trails: Measuring Web Site Navigation.
Chapter 11: Calculating Conversion Chapter 12: Maximizing Customer Information: The Personalization Continuum Chapter 13: Measuring the Value of Online Customer Service Chapter 14: Field Studies.
Annotation Learn how to determine whether a Web site is offering a competitive advantageDespite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you'll need to know to measure your online business strategy, including:Types of Web metrics tools, services, techniques, and standards for Web measurementWays to fully integrate Web metrics with the customer experienceDetails on how to use metrics to meet specific business goalsThe companion Web site includes links to online tools, resources, and white papers.
Annotation In the wake of the dot-com crash, corporations recognize more than ever the need to measure and analyze the information gathered from their Web sites. The evolution of Web measurement has brought a wealth of tools and techniques that can determine if and how a Web site is providing business value to it owners.
OCLC WorldCat Holdings
eBooks on EBSCOhost All EBSCO eBooks
