Cross-cultural behaviour in tourism : concepts and analysis / Yvette Reisinger and Lindsay Turner.
Τύπος υλικού:
ΚείμενοΛεπτομέρειες δημοσίευσης: Oxford ; Boston : Butterworth-Heinemann, 2003.Περιγραφή: 1 online resource (xxiv, 337 pages)Τύπος περιεχομένου: - text
- computer
- online resource
- 0585459711
- 9780585459714
- 0080490867
- 9780080490861
- 9786611006136
- 6611006133
- 338.4791 22
- G155.A1 R458 2003eb
Includes bibliographical references and index.
Print version record.
Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index.
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di.
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