Κανονική προβολή
Προβολή MARC
- Διαφήμιση
Αναγραφή Topical Term
001 - CONTROL NUMBER
- control field: 20386
003 - CONTROL NUMBER IDENTIFIER
- control field: GR-PaULI
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20240227122016.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 160424|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: GR-PaULI
- Transcribing agency: GR-PaULI
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Διαφήμιση
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (GR-PaULI)9445: Shimp, Terence A. aut 20385, Integrated marketing communications in advertising and promotion, c2007