The new strategic brand management : (Αριθ. εγγραφής 9316)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924nam a2200241 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-AiPI-157834 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230518132030.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080122t2004 enk g eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442832 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | AiPI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël |
| Relator term | συγγραφέας. |
| 9 (RLIN) | 20089 |
| 245 14 - TITLE STATEMENT | |
| Title | The new strategic brand management : |
| Remainder of title | creating and sustaining brand equity long term / |
| Statement of responsibility, etc. | Jean-Noel Kapferer. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan page, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 497 σ. : |
| Dimensions | 25 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφία. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Προϊόντα |
| General subdivision | Εμπορική ονομασία |
| -- | Διοίκηση και οργάνωση |
| 9 (RLIN) | 18882 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Στρατηγικός σχεδιασμός |
| 9 (RLIN) | 2287 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ |
| 9 (RLIN) | 9764 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | ΛΟΤΣΑΡΗ |
| First Date, FD (RLIN) | 2020-11 |
| Lost status | Home library | Current library | Shelving location | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|
| ΒΚΠ - Αγρίνιο | ΒΚΠ - Αγρίνιο | Βασική Συλλογή | 658.827 KAP | 026000323107 | Book [21] |
