Marketing communications (Αριθ. εγγραφής 58896)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00802nam a2200241 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10083121 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | upatras |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211020082436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100119s1993 uk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749426993 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-PaULI |
| Transcribing agency | GR-PaULI |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| Fuller form of name | (Paul Russell), |
| Dates associated with a name | 1957- |
| 9 (RLIN) | 84686 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications |
| Remainder of title | an integrated approach |
| Statement of responsibility, etc. | P.R. Smith with Jonathan Taylor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 583 p. |
| Other physical details | map. |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Επικοινωνία στο μάρκετινγκ |
| 9 (RLIN) | 84687 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book [21] |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | ΜΠΟΥΡΑΣ |
| First Date, FD (RLIN) | 2010-01 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Πατρα | ΒΚΠ - Πατρα | Βασική Συλλογή | 24/04/2016 | 100501 | 658.802 SMI | 025000182308 | 24/04/2016 | 1 | 24/04/2016 | Book [21] |
