Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01375nam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240227122017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230515t2022 cy a|||g |||| 001 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789925350346 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.82 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
198034 |
| Personal name |
Andrews, Craig J. |
| Relator term |
συγγραφέας. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ολοκληρωμένη επικοινωνία μάρκετινγκ / |
| Statement of responsibility, etc. |
J. Craig Andrews, Terence A. Shimp ; επιμέλεια-μετάφραση Ανδρονίκη Κάβουρα ... [και ά.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Nicosia : |
| Name of publisher, distributor, etc. |
Broken Hill ; |
| -- |
Π. Χ. Πασχαλίδης, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
862 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
29 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Περιλαμβάνει ευρετήριο. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Τίτλος πρωτοτύπου: Advertising, promotion and other aspects of integrated marketing communications. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
84687 |
| Topical term or geographic name as entry element |
Επικοινωνία στο μάρκετινγκ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
133720 |
| Topical term or geographic name as entry element |
Πώληση |
| General subdivision |
Προώθηση. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διαφήμιση |
| 9 (RLIN) |
20386 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
195578 |
| Personal name |
Κάβουρα, Ανδρονίκη |
| Relator term |
επιμελήτρια, |
| -- |
μεταφράστρια. |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Advertising, promotion and other aspects of integrated marketing communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΛΟΤΣΑΡΗ |
| First Date, FD (RLIN) |
2023-05 |
