Στοιχεία MARC
000 -LEADER |
fixed length control field |
01375nam a2200277 i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
GR-PaULI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240227122017.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
230515t2022 cy a|||g |||| 001 0 gre d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789925350346 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GR-PaULI |
Language of cataloging |
gre |
Transcribing agency |
GR-PaULI |
Description conventions |
AACR2 |
041 1# - LANGUAGE CODE |
Language code of text/sound track or separate title |
gre |
Language code of original |
eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
23 |
Classification number |
658.82 |
100 1# - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
198034 |
Personal name |
Andrews, Craig J. |
Relator term |
συγγραφέας. |
245 10 - TITLE STATEMENT |
Title |
Ολοκληρωμένη επικοινωνία μάρκετινγκ / |
Statement of responsibility, etc. |
J. Craig Andrews, Terence A. Shimp ; επιμέλεια-μετάφραση Ανδρονίκη Κάβουρα ... [και ά.]. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Nicosia : |
Name of publisher, distributor, etc. |
Broken Hill ; |
-- |
Π. Χ. Πασχαλίδης, |
Date of publication, distribution, etc. |
c2022. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
862 σ. : |
Other physical details |
εικ. ; |
Dimensions |
29 εκ. |
500 ## - GENERAL NOTE |
General note |
Περιλαμβάνει ευρετήριο. |
500 ## - GENERAL NOTE |
General note |
Τίτλος πρωτοτύπου: Advertising, promotion and other aspects of integrated marketing communications. |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
84687 |
Topical term or geographic name as entry element |
Επικοινωνία στο μάρκετινγκ |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
133720 |
Topical term or geographic name as entry element |
Πώληση |
General subdivision |
Προώθηση. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Διαφήμιση |
9 (RLIN) |
20386 |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
195578 |
Personal name |
Κάβουρα, Ανδρονίκη |
Relator term |
επιμελήτρια, |
-- |
μεταφράστρια. |
765 08 - ORIGINAL LANGUAGE ENTRY |
Relationship information |
Μετάφραση του : |
Title |
Advertising, promotion and other aspects of integrated marketing communications |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Cataloger's initials, CIN (RLIN) |
ΛΟΤΣΑΡΗ |
First Date, FD (RLIN) |
2023-05 |