Μάρκετινγκ 4.0 : (Αριθ. εγγραφής 215702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01391nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240301095010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230222t2020 gr a|||g |||| 001 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789606450983 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-PaULI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2816 |
| Personal name | Kotler, Philip |
| Relator term | συγγραφέας. |
| 245 10 - TITLE STATEMENT | |
| Title | Μάρκετινγκ 4.0 : |
| Remainder of title | η μετάβαση από το παραδοσιακό στο ψηφιακό μάρκετινγκ / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; μετάφραση Θανάσης Χαλιώτης, Παναγιώτης Καναβός. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Αθήνα : |
| Name of publisher, distributor, etc. | Κλειδάριθμος, |
| Date of publication, distribution, etc. | c2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 203 σ. : |
| Other physical details | εικ. ; |
| Dimensions | 24 εκ. |
| 500 ## - GENERAL NOTE | |
| General note | Τίτλος πρωτοτύπου: Marketing 4.0 |
| 500 ## - GENERAL NOTE | |
| General note | Περιλαμβάνει ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 9764 |
| Topical term or geographic name as entry element | Μάρκετινγκ. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ στο Διαδίκτυο |
| 9 (RLIN) | 101282 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 196287 |
| Personal name | Kartajaya, Hermawan |
| Relator term | συγγραφέας. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 196288 |
| Personal name | Setiawan, Iwan |
| Relator term | συγγραφέας. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 192623 |
| Personal name | Χαλιώτης, Αθανάσιος |
| Relator term | μεταφραστής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 22291 |
| Personal name | Καναβός, Παναγιώτης |
| Relator term | μεταφραστής. |
| 765 08 - ORIGINAL LANGUAGE ENTRY | |
| Relationship information | Μετάφραση του : |
| Title | Marketing 4.0 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | ΒΑΖΟΥΡΑ |
| First Date, FD (RLIN) | 2023-02 |
| Lost status | Home library | Current library | Shelving location | Inventory number | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 70619 | 1 | 658.8 KOT | 992410070619 | Book [21] | |
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 70618 | 658.8 KOT | 992410070618 | Book [21] | ||
| ΒΚΠ - Πατρα | ΒΚΠ - Πατρα | Βασική Συλλογή | 259625 | 658.8 KOT | 025000298421 | Book [21] |
