Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01407nam a2200265 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240301095009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230221t2022 gr |||g |||| 001 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789925350698 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GR-PaULI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| Description conventions |
AACR2 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
196247 |
| Personal name |
Hanlon, Annmarie |
| Relator term |
συγγραφέας. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ψηφιακό μάρκετινγκ : |
| Remainder of title |
σχεδιασμός, στρατηγικές και πρακτικές / |
| Statement of responsibility, etc. |
Annmarie Hanlon ; επιμέλεια-μετάφραση Γιάννης Α. Πολλάλης. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Nicosia, Cyprus : |
| Name of publisher, distributor, etc. |
Broken Hill Publishers ; |
| Place of publication, distribution, etc. |
[Αθήνα] : |
| Name of publisher, distributor, etc. |
Π.Χ. Πασχαλίδης, |
| Date of publication, distribution, etc. |
c2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
623 σ. ; |
| Dimensions |
24 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Μετάφραση του: Digital marketing : strategic planning & intergration, 2nd ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Linkage |
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. [603]-618) και <br/>ευρετήριο. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ στο Διαδίκτυο |
| 9 (RLIN) |
101282 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5281 |
| Topical term or geographic name as entry element |
Πληροφοριακά συστήματα διοίκησης |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
138931 |
| Personal name |
Πολλάλης, Γιάννης Α. |
| Relator term |
επιμελητής, |
| -- |
μεταφραστής. |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Digital marketing : strategic planning & intergration |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΜΙΧΟΣΤΑΥΡΟΥ |
| First Date, FD (RLIN) |
2023-02 |
