Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01695cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
27596321 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240207084131.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190606t2018 gr aef g 001 0 gre|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786185242299 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| Description conventions |
AACR2 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wirtz, Jochen, |
| 9 (RLIN) |
20120 |
| Dates associated with a name |
1950- |
| Relator term |
συγγραφέας. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Μάρκετινγκ υπηρεσιών : |
| Remainder of title |
άνθρωποι, τεχνολογία, στρατηγική / |
| Statement of responsibility, etc. |
Jochen Wirtz, Christopher Lovelock ; επιμέλεια Γιοβάνης Απόστολος, Αθανασοπούλου Πηνελόπη ; μετάφραση Δελιβάνη Ελένη. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Δίσιγμα, |
| Date of publication, distribution, etc. |
c2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 783 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
29 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
8η αμερικανική έκδοση. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Τίτλος πρωτοτύπου: Services marketing: people, technology, strategy. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφία και ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Βιομηχανικό μάρκετινγκ |
| 9 (RLIN) |
20357 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ |
| General subdivision |
Μάνατζμεντ. |
| 9 (RLIN) |
21662 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lovelock, Christopher H., |
| Dates associated with a name |
1940-2008, |
| Relator term |
συγγραφέας. |
| 9 (RLIN) |
19415 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Αθανασοπούλου, Πηνελόπη |
| Relator term |
επιμελήτρια. |
| 9 (RLIN) |
185848 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Γιοβάνης, Απόστολος Ν. |
| Relator term |
επιμελητής. |
| 9 (RLIN) |
185849 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Δελιβάνη, Ελένη |
| Relator term |
μεταφράστρια. |
| 9 (RLIN) |
85750 |
| 765 08 - ORIGINAL LANGUAGE ENTRY |
|---|
| Relationship information |
Μετάφραση του : |
| Title |
Services marketing: people, technology, strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's initials, CIN (RLIN) |
ΛΟΤΣΑΡΗ |
| First Date, FD (RLIN) |
2021-04 |
