Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01247nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GR-Patra33252 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100125s2004 gr g b 001 b gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9602867531 |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of summary or abstract |
eng |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Αρχές μάρκετινγκ / |
| Statement of responsibility, etc. |
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; Μετάφραση : Αντιγόνη Αποστολόπουλου. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Έλλην, |
| Date of publication, distribution, etc. |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 672 σ. : |
| Other physical details |
εικ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Σύστημα "ΕΥΔΟΞΟΣ": αρ. αντ. 52879-52886, 53707-53720, 57644-57646, 57647-57650 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Τίτλος πρωτοτύπου: Essentials of marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο. |
| 610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Σύστημα ΕΥΔΟΞΟΣ |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μαρκετινγκ |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl D. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Αποστολοπούλου, Αντιγόνη |
| 710 0# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ελλην |
| 935 ## - |
|---|
| -- |
ΑΡΧΕΜΑΡ***********LAMC000**7D4659000 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
