The fundamentals of creative advertising / (Αριθ. εγγραφής 179403)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00929nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-Patra31046 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240228142208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110331s2011 enk g b 001 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940411566 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-PaULI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burtenshaw, Ken |
| 9 (RLIN) | 202292 |
| Relator term | συγγραφέας. |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of creative advertising / |
| Statement of responsibility, etc. | Ken Burtenshaw, Nik Mahon, Caroline Barfoot. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | AVA Publishing, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 σ. : |
| Other physical details | εικ. ; |
| Dimensions | 24 εκ. |
| 490 1# - SERIES STATEMENT | |
| Series statement | AVA academia |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφίες και ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Διαφήμιση |
| 9 (RLIN) | 20386 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Barfoot, Caroline |
| 9 (RLIN) | 202293 |
| Relator term | συγγραφέας. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahon, Nik |
| 9 (RLIN) | 202294 |
| Relator term | συγγραφέας. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | AVA Academia |
| 9 (RLIN) | 202295 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 659.1 BUR | 92410051141 | Book [21] | ||||
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 659.1 BUR | 92410051142 | Book [Not For Loan] | ||||
| ΒΚΠ - Πατρα | ΒΚΠ - Πατρα | Βασική Συλλογή | 659.1 BUR | 025000308005 | Book [21] | 51141 |
