Communicating globally : (Αριθ. εγγραφής 177618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00900nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-Patra25831 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PaULI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240422115643.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990728s2000 nyu g b 001 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844225223 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GR-PaULI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Don E. |
| 9 (RLIN) | 197735 |
| Relator term | συγγραφέας. |
| 245 10 - TITLE STATEMENT | |
| Title | Communicating globally : |
| Remainder of title | an integrated marketing approach / |
| Statement of responsibility, etc. | Don E. Schultz, Philip J. Kitchen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Palgrave, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 280 σ. : |
| Other physical details | εικ. ; |
| Dimensions | 24 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 267-273) και ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Διεθνής επικοινωνία |
| 9 (RLIN) | 44763 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ εξαγωγών |
| 9 (RLIN) | 82804 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J. |
| Relator term | συγγραφέας. |
| 9 (RLIN) | 20427 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Inventory number | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Πατρα | ΒΚΠ - Πατρα | Βασική Συλλογή | 41151 | 658.848 2 SCH | 025000308001 | Book [21] |
