Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01209nam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GR-Patra24078 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080205s2006 nyu g b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0077109368 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
within a changing information environment / |
| Statement of responsibility, etc. |
Joseph F. Hair, Robert P. Bush, David J. Ortinau. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. rev.int. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
McGraw-Hill, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvii, 730 σ. : |
| Other physical details |
exh. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφίες και ευρετήριο. |
| 610 24 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Παράρτημα Αμαλιάδος. |
| Subordinate unit |
Τμήμα Εφαρμογών Πληροφορικής στη Διοίκηση και την Οικονομία |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Έρευνα μαρκετινγκ |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bush, Robert P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ortinau, David J. |
| 710 0# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Irwin |
| 710 0# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
McGraw-Hill |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| -- |
00116974 |
| -- |
2001 |
| Uniform title |
McGraw-Hill/Irwin series in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
