Marketing management : (Αριθ. εγγραφής 169547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00770nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-Patra9780 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991022s1997 xxk 000 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1557866953 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | text and cases. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Blackwell, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 675σ. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ανταγωνισμός |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μαρκετινγκ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μαρκετινγκ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Πωλήσεις |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czinkota, Michael R. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotabe, Masaaki |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mercer, David |
| Fuller form of name | (David Steuart) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 658.8 CZI | 92410012544 | Book [21] |
