Pocket marketing : (Αριθ. εγγραφής 166855)

Στοιχεία MARC
000 -LEADER
fixed length control field	00660nam a2200217 a 4500
001 - CONTROL NUMBER
control field	GR-Patra4995
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	991022s enk 000 b eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0241002397
040 ## - CATALOGING SOURCE
Original cataloging agency	GrPaTEI
Language of cataloging	gre
Transcribing agency	GR-PaULI
245 00 - TITLE STATEMENT
Title	Pocket marketing :
Remainder of title	хthe иessentials of successful marketing from A to Z.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	London :
Name of publisher, distributor, etc.	Penguin,
Date of publication, distribution, etc.	c1994
300 ## - PHYSICAL DESCRIPTION
Extent	vi, 202σ. :
Other physical details	πίν.
490 1# - SERIES STATEMENT
Series statement	The Economist books
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	KAUFFMANN
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Έρευνα αγοράς
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Μαρκετινγκ
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
--	00111718
--	2001
Uniform title	The Economist books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Αντίτυπα
Lost status	Home library	Current library	Shelving location	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Koha item type
	ΒΚΠ - Κουκούλι	ΒΚΠ - Κουκούλι	Βασική Συλλογή	24		0.00		658.8 POC	9241008660	Book [21]