Marketing management : (Αριθ. εγγραφής 165246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00800nam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-Patra2211 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991022s mau 000 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256084009 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | A strategic approach. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1990 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 899 [18]σ. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKET |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΑΓΟΡΑ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΔΙΟΙΚΗΣΗ ΚΑΙ ΟΡΓΑΝΩΣΗ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΜΑΝΑΤΖΜΕΝΤ ΑΓΟΡΑΣ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΜΑΝΑΤΖΜΕΝΤ-ΑΓΟΡΑ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μαρκετινγκ |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 710 0# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Irwin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 658.8 BOY | 9241006209 | Book [21] |
