New directions in marketing : (Αριθ. εγγραφής 165171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00716nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-Patra2115 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991022s1991 enk b 000 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749404523 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 245 00 - TITLE STATEMENT | |
| Title | New directions in marketing : |
| Remainder of title | business-to-business strategies for the 1990s. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 231σ. : |
| Other physical details | πίν. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφικές παραπομπές |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΑΓΟΡΑ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μαρκετινγκ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μαρκετινγκ |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Aubrey |
| 710 0# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kogan Page |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Κουκούλι | ΒΚΠ - Κουκούλι | Βασική Συλλογή | 24 | 0.00 | 9241006483 | Book [21] |
