Στοιχεία MARC
000 -LEADER |
fixed length control field |
01533nam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
GR-MES8676 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
030625s20012002gr b 001 0 GRe d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9608574951 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GrPaTEI |
Language of cataloging |
gre |
Transcribing agency |
GR-PaULI |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GrPaTEI |
Language of cataloging |
gre |
Transcribing agency |
GR-PaULI |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GrPaTEI |
Language of cataloging |
gre |
Transcribing agency |
GR-PaULI |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
GrPaTEI |
Language of cataloging |
gre |
Transcribing agency |
GR-PaULI |
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
000 |
082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
21 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Petrof, John V. |
245 10 - TITLE STATEMENT |
Title |
Μάρκετινγκ μάνατζμεντ : |
Remainder of title |
η ελληνική προσέγγιση: αρχές, στρατηγικές, εφαρμογές, Ίντερνετ μάρκετινγκ, προσωπικό μάρκετινγκ / |
Statement of responsibility, etc. |
John V. Petrof, Κώστας Μ. Τζωρτζάκης, Αλεξία Κ. Τζωρτζάκη. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Αθήνα : |
Name of publisher, distributor, etc. |
Rosili, |
Date of publication, distribution, etc. |
2001, 2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
658 σ. : |
Other physical details |
σχ. ; |
Dimensions |
24 εκ. |
500 ## - GENERAL NOTE |
General note |
2η εκδ. |
500 ## - GENERAL NOTE |
General note |
Σύστημα"ΕΥΔΟΞΟΣ": αρ.εισ. 26185,26583,26735,26736,26737,26738,26739,26740,26993,27643 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Περιέχει ευρετήριο σχημάτων και πινάκων. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Περιέχει ορολογία. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Περιλαμβάνει βιβλιογραφία στο τέλος κάθε μέρους. |
610 #4 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Σύστημα ΕΥΔΟΞΟΣ |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
ΜΑΝΑΤΖΕΝΤ |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Μάρκετινγκ |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Τζωρτζάκη, Αλεξία-Μαίρη |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Τζωρτζάκης, Κωνσταντίνος Μ. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |