Scenarios in marketing : (Αριθ. εγγραφής 158097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-MES15281 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060619s2006 gr b 001 b eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470032723 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470032725 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 044 ## - | |
| -- | en |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 245 00 - TITLE STATEMENT | |
| Title | Scenarios in marketing : |
| Remainder of title | From vision to decision / |
| Statement of responsibility, etc. | Edited by Gill Ringland and Laurie Young. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester, England : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 227 σ. : |
| Other physical details | εικ. ; |
| Dimensions | 24 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήριο. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Στρατηγικός σχεδιασμός |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ringland, Gill |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Young, Laurie, |
| Dates associated with a name | 1955- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 SCE | 2420000024344 | Book [21] |
