How customers think : (Αριθ. εγγραφής 156560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-MES12449 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070608s mau b 001 0 gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578518261 |
| Qualifying information | (alk.paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 2 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 245 10 - TITLE STATEMENT | |
| Title | How customers think : |
| Remainder of title | Essential insights into the mind of the market / |
| Statement of responsibility, etc. | Gerald Zaltman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | HBS Press, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii |
| -- | 323σ. : |
| Other physical details | εικ. ; |
| Dimensions | 25εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφίες και ευρετήριο. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychology |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ΚΑΤΑΝΑΛΩΤΕΣ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Καταναλωτική συμπεριφορά |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.834 2 ZAL | 2420000021885 | Book [21] |
