Consumer behavior and marketing strategy. (Αριθ. εγγραφής 152811)

Στοιχεία MARC
000 -LEADER
fixed length control field	00582nam a2200217 a 4500
001 - CONTROL NUMBER
control field	GR-MES1582
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	991111s1996 gr 000 b eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256139040
040 ## - CATALOGING SOURCE
Original cataloging agency	GrPaTEI
Language of cataloging	gre
Transcribing agency	GR-PaULI
245 00 - TITLE STATEMENT
Title	Consumer behavior and marketing strategy.
250 ## - EDITION STATEMENT
Edition statement	4th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Chicago :
Name of publisher, distributor, etc.	Irwin,
Date of publication, distribution, etc.	1996
300 ## - PHYSICAL DESCRIPTION
Extent	738σελ. :
Other physical details	εικ.,σχημ.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	ΚΑΤΑΝΑΛΩΤΗΣ
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Μάρκετινγκ
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Olson, J.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Peter, P.
710 0# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Irwin
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Αντίτυπα
Lost status	Home library	Current library	Shelving location	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Koha item type
	ΒΚΠ - Μεσολόγγι	ΒΚΠ - Μεσολόγγι	Βασική Συλλογή	24		0.00		658.834 2 PET	2420000010644	Book [21]