Services marketing. (Αριθ. εγγραφής 152760)

Στοιχεία MARC
000 -LEADER
fixed length control field	00520nam a2200193 a 4500
001 - CONTROL NUMBER
control field	GR-MES1519
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	991111s nyu 000 b eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0070782504
040 ## - CATALOGING SOURCE
Original cataloging agency	GrPaTEI
Language of cataloging	gre
Transcribing agency	GR-PaULI
245 00 - TITLE STATEMENT
Title	Services marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	c1996
300 ## - PHYSICAL DESCRIPTION
Extent	700σελ. :
Other physical details	σχημ.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Μάρκετινγκ
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bitner, M.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Zeithaml, Valarie A.
710 0# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	McGraw-Hill
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Αντίτυπα
Lost status	Home library	Current library	Shelving location	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Koha item type
	ΒΚΠ - Μεσολόγγι	ΒΚΠ - Μεσολόγγι	Βασική Συλλογή	24		0.00		658.8 ZEI	2420000009233	Book [21]