Marketing research. (Αριθ. εγγραφής 152758)

Στοιχεία MARC
000 -LEADER
fixed length control field	00525nam a2200205 a 4500
001 - CONTROL NUMBER
control field	GR-MES1517
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	991111s1995 nyu 000 b eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471552542
040 ## - CATALOGING SOURCE
Original cataloging agency	GrPaTEI
Language of cataloging	gre
Transcribing agency	GR-PaULI
245 00 - TITLE STATEMENT
Title	Marketing research.
250 ## - EDITION STATEMENT
Edition statement	5th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	John Wiley,
Date of publication, distribution, etc.	1995
300 ## - PHYSICAL DESCRIPTION
Extent	783σελ. :
Other physical details	πιν.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Μάρκετινγκ
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Day, G.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Kumar, V.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification

Αντίτυπα
Lost status	Home library	Current library	Shelving location	Source of acquisition	Coded location qualifier	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Koha item type
	ΒΚΠ - Μεσολόγγι	ΒΚΠ - Μεσολόγγι	Βασική Συλλογή	24		0.00		658.83 AAK	2420000009236	Book [21]