Μάρκετινγκ μάνατζμεντ : (Αριθ. εγγραφής 152722)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | GR-MES1475 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991111s1994 gr 000 0 gre d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 245 00 - TITLE STATEMENT | |
| Title | Μάρκετινγκ μάνατζμεντ : |
| Remainder of title | Ανάλυση, σχεδιασμός, υλοποίηση και έλεγχος |
| Number of part/section of a work | 2ος. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Αθήνα : |
| Name of publisher, distributor, etc. | interbooks, |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 2 τ. (1220σελ.) : |
| Other physical details | πιν. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάνατζμεντ |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 710 0# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | interbooks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000004309 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000004310 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000004311 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000004312 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000004313 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000005716 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 KOT | 2420000005717 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 ΚΟΤ | 2420000007546 | Book [21] | |||
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8 ΚΟΤ | 2420000014461 | Book [21] |
