Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01638nam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000019590 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050104s1999 gr 000 0 gre|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9602864184 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| 050 #4 - |
|---|
| -- |
HF5415.13 |
| -- |
.J3516 1999 |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Marketing planning & strategy. |
| Language of a work |
Ελληνικά |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Στρατηγικός σχεδιασμός marketing / |
| Statement of responsibility, etc. |
Subhash C. Jain ; μετάφραση Δημητράς Αυγουστίνος και Δημοτίκαλης Ιωάννης ; επιμέλεια Γιάννης Α. Πολλάλης. |
| 246 13 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Στρατηγικός σχεδιασμός μάρκετινγκ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Έλλην, |
| Date of publication, distribution, etc. |
c1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
557 σ. : |
| Other physical details |
σχημ. ; |
| Dimensions |
24 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Μετάφραση του: Marketing planning & strategy, 5th ed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Στρατηγικός σχεδιασμός. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διαχείριση προϊόντος |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ |
| General subdivision |
Διοίκηση και οργάνωση. |
| Source of heading or term |
nlgaf |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Δημητράς, Αυγουστίνος Ι. |
| Relator term |
μεταφραστής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Δημοτίκαλης, Ιωάννης |
| Relator term |
μεταφραστής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Πολλάλης, Γιάννης Α. |
| Relator term |
επιμελητής. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
