Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01788nam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
01177331 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23364427 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150126s2014 gr a b u001 0 gre|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789605081539 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilcox, Dennis L. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Public relations, strategies and tactics. |
| Language of a work |
Ελληνικά |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Δημόσιες σχέσεις : |
| Remainder of title |
στρατηγικές και τακτικές / |
| Statement of responsibility, etc. |
Dennis L. Wilcox, Glen T. Cameron ; μετάφραση Αντιγόνη Αποστολοπούλου ; επιμέλεια Δημήτρης Λυμπερόπουλος. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Ίων, |
| Date of publication, distribution, etc. |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxi, 588 σ. : |
| Other physical details |
εικ.; |
| Dimensions |
30 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Μετάφραση του: Public relations, strategies and tactics, 10th ed., with ISBN 978-0-205-77088-5 |
| Institution to which field applies |
GR-AtUEB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 578 - 583) και ευρετήριο. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Δημόσιες σχέσεις |
| 9 (RLIN) |
GR-KkTEI |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Δημόσιες σχέσεις |
| Source of heading or term |
eurovocgr |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διαφήμιση |
| Source of heading or term |
eurovocgr |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Διαφημιστική απήχηση |
| Source of heading or term |
eurovocgr |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Ελεγχος της επικοινωνίας |
| Source of heading or term |
eurovocgr |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Πολιτική της επικοινωνίας |
| Source of heading or term |
eurovocgr |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Πολιτική της επιχείρησης |
| Source of heading or term |
eurovocgr |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cameron, Glen T. |
| Relator term |
συγγραφέας |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Αποστολοπούλου, Αντιγόνη |
| Relator term |
μεταφράστρια |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Λυμπερόπουλος, Δημήτρης Δ. |
| Relator term |
επιμελητής |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
