Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
01427nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00307770 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051015s2006 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
047175529X (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471755296 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| 049 ## - |
|---|
| -- |
01 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
22 |
| -- |
GR-AtTEI |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| -- |
GR-ThIHU |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cohen, William A. |
| Dates associated with a name |
1937- |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The marketing plan/ |
| Statement of responsibility, etc. |
William A. Cohen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Hoboken, NJ : |
| Name of publisher, distributor, etc. |
J. Wiley & Sons, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 350 σ. : |
| Other physical details |
εικ. ; |
| Dimensions |
28 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 345-346) και ευρετήριο |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 345-346) και ευρετήριο. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 850 ## - HOLDING INSTITUTION |
|---|
| -- |
GR-ThIHU |
| 852 ## - LOCATION |
|---|
| -- |
GR-AtTEI |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html |
| -- |
GR-AtTEI |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html |
| -- |
GR-AtTEI |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html |
| -- |
GR-AtTEI |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 990 ## - |
|---|
| -- |
2005056170 |
| -- |
GR-AtTEI |
