Στοιχεία MARC
| 000 -LEADER |
|---|
| fixed length control field |
02459cam a2200421 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00529374 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
GR-PaULI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131022s2012 cy ae e b 001 0 gre|c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789604891504 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrPaTEI |
| Language of cataloging |
gre |
| Transcribing agency |
GR-PaULI |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
gre |
| Language code of original |
eng |
| 050 #4 - |
|---|
| -- |
HF5415.13 |
| -- |
.M36916 2012 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 099 #9 - |
|---|
| -- |
ΕΥΔ 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D., |
| Titles and words associated with a name |
Jr. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Basic marketing : a marketing strategy planning approach. |
| Language of a work |
Ελληνικά |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Βασικές αρχές μάρκετινγκ : |
| Remainder of title |
μια στρατηγική προσέγγιση / |
| Statement of responsibility, etc. |
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy ; πρόλογος ελληνικής έκδοσης Γεώργιος Ι. Αυλωνίτης ; επιμέλεια ελληνικής έκδοσης Νικόλαος Παπαβασιλείου ; επιμέλεια μελετών περίπτωσης (case studies) Ιωάννης Πολλάλης ; μετάφραση Μαρία Ψιμούλη. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Λευκωσία : |
| Name of publisher, distributor, etc. |
Broken Hill Publishers ; |
| Place of publication, distribution, etc. |
Αθήνα : |
| Name of publisher, distributor, etc. |
Εκδόσεις Π. Χ. Πασχαλίδης, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xlvi, 769 σ. : |
| Other physical details |
έγχρ. εικ. ; |
| Dimensions |
28 εκ. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Μετάφραση του: Basic marketing : a marketing strategy planning approach, 18th edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Περιλαμβάνει βιβλιογραφικές παραπομπές (σ. 695-742), γλωσσάρι και ευρετήρια. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Ανταγωνιστικότητα. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ |
| General subdivision |
Περιπτωσιολογικές μελέτες. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Εξαγωγές. |
| Source of heading or term |
nlgaf |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Έρευνα αγοράς. |
| Source of heading or term |
nlgaf |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ |
| General subdivision |
Διοίκηση και οργάνωση. |
| Source of heading or term |
lcsh/gre |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Μάρκετινγκ. |
| Source of heading or term |
nlgaf |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cannon, Joseph P. |
| Titles and other words associated with a name |
(Assistant professor of marketing) |
| Relator term |
συγγραφέας. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| Relator term |
συγγραφέας. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Αυλωνίτης, Γεώργιος Ι., |
| Dates associated with a name |
1949- |
| Relator term |
συγγραφέας εισαγωγής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Παπαβασιλείου, Νικόλαος |
| Relator term |
επιμελητής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Πολλάλης, Ιωάννης |
| Relator term |
επιμελητής. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ψιμούλη, Μαρία |
| Relator term |
μεταφράστρια. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
