In search of a new logic for marketing : (Αριθ. εγγραφής 148818)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01041nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00357661 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PaULI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130604s2007 xxk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470061294 |
| Qualifying information | (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470061299 |
| Qualifying information | (pbk. : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrPaTEI |
| Language of cataloging | gre |
| Transcribing agency | GR-PaULI |
| 044 ## - | |
| -- | gb |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gronroos, Christian, |
| Dates associated with a name | 1947- |
| 245 10 - TITLE STATEMENT | |
| Title | In search of a new logic for marketing : |
| Remainder of title | foundations of contemporary theory / |
| Statement of responsibility, etc. | Christian Gronroos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Chichester, England ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd., |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 223 σ. : |
| Other physical details | εικ. ; |
| Dimensions | 25 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Περιλαμβάνει βιβλιογραφικές αναφορές και ευρετήριο. |
| 590 ## - | |
| -- | Χρησιδάνειο από: ΑΡΧΙΜΗΔΗΣ III - Ενίσχυση Ερευνητικών Ομάδων στο ΤΕΙ Σερρών, mis 380873, Υποέργο 5 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Μάρκετινγκ |
| Source of heading or term | nlgaf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Lost status | Home library | Current library | Shelving location | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| ΒΚΠ - Μεσολόγγι | ΒΚΠ - Μεσολόγγι | Βασική Συλλογή | 24 | 0.00 | 658.8001 GRO | 99242000024765 | Book [21] |
